With link-baiting what you are trying to do is get as many sites as possible to link to a particular article that was specifically designed to be link-bait for the blogfish. Some people simply call it link-building, though it is and isn’t. One technique to create incoming links is to add your blog to blog directories. This IS link-building, but IS NOT link-baiting.

Link-baiting can encompass a wide range of blogging techniques including: contests, lists, research, usefulness, quizzes, tools, ask for a review; the list is endless. Here are a few link-baiting techniques I have used on many of my blogs with good results:

1. Lists - Articles with lists get a lot of love from Diggers and Delicious. Social bookmark site such as these love valuable lists. Lists have been done to death, so if you ARE going to use this technique, make sure you are adding some substance and knowledge for your readers. Lists get a lot of backlinks because they are actually tough to create. A well done list can take hours of research and many more to compose and format. I know bloggers who won’t blog a list because it IS time consuming, but these same blogger appreciate the ones who create them. Why, because they can be very valuable resources. I know I have many great lists bookmarked. With a bit of heart and originality you might just get lucky and create a post that receives hundreds of backlinks.
2. Podcasting - Podcasts are great baiting tools. Podcasts that give tips, tutorials, or news about something related to your niche or industry is a great way to get blogs to link to you. Blog a Podcast interview of a famous name in your industry. This is a really good way to get links and build your credibility.
3. Write about them - One of the best ways to get a link from a blog is to write about them. Say something nice about their blog or writing style. Try ellaborating on one of their blog posts and link to them a few times during the article. Then email the owner of the blog the permalink to let them know about the post. This technique has worked for me dozens of times. Make sure the post or review is thorough and not a lazy effort. Pro bloggers know this trick and won�t link to you if your article is lame (less than 300 words, no photos, 0-1 links, bad grammar) even if you praise them throughout the review. It’s obvious when you�re just trying to raise your Google PR and they will deny you that privilege. Always add value to your blog posts, but most especially when you are using these strategies.
4. Humor & Wit - Be funny; let your personality come out. One of the best ways to create linkbait is to be funny. People love humor, especially in these war times. Blog about a funny cartoon, take a funny picture, write a funny title, be sarcastic.
5. Research - Most of my blog post are between 300-500 words and take me anywhere between 30 minutes to 2 hours to research, write, proofread, etc. If I want to create a really special 1000 word, linkbait article, I will sometimes spend 2 hours on research alone, not including writing, editing, etc. I have found if you spend extra time on an article and pack it with useful information, people are likely to use it for their own research will link to it.

There are countless linkbaiting techniques that you can use to get back links to your site. The above list are just some examples that have worked well for me. Some people think linkbaiting is a bad word or has negative connotations. I believe that if you always try to add value to your content and people want to link to, then so be it.

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