In Google’s continuing war on spam sites “cluttering” their search results Google has partnered with GoDaddy to gather more information on webmasters and their domains.As covered on Search Engine Journal
Google recently filed United States Patent Application 20050071741. As part of that patent application, Google made apparent its efforts to wipe out search engine spam, stating:
“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith.”
Domains registered for longer periods give the indication, true or not, that their owner is legitimate. Google uses a domain’s length of registration when indexing and ranking a Web site for inclusion in their organic search results.
So to prove to everyone that your site is the real deal, register for more than one year and increase your chances of boosting your search ranking on Google.
This is very interesting news that I see as continuing to be a consideration for webmasters and SEO’s as Google continues to partner with or buy other domain registrars in the future. If Google sees a registration for only a year or so they will very possibly consider it to be spam and not display the page or site very highly in the search results. This is a big deal for new websites and, in particular, non-spam sites, such as ecommerce sites.
Lesson learned: Register your domain for as long as possible to increase your likelihood ranking well with Google both in terms of PageRank and the Search Engine Results Page (SERP).
(3 votes, average: 3.67 out of 5)
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